meet: sydney penner of anewall
anewall is a two-woman company that makes stunning self-adhesive wall pieces. based out of vancouver, canada, their mural pieces caught my eye. their mural pieces are big and beautiful, they also offer charming smaller portrait pieces. anewall's name is inspired by the theme "make yourself a new wall". anewall is owned by bff/sister-in-laws sydney and richele penner . sydney kindly took some time to talk to us more about how anewall got started and what's ahead for them next year.
what is your background?
i have a bachelor’s of science in biology from the university of victoria and my partner, richele, has some graphic design class experience. in terms of anewall, we are fairly self taught but have always been inspired by interior design. richele has an amazing eye for upcoming trends and designs. she takes on a lot of the design and production side of things whereas i do most of the customer service and business side of things.
how did anewall start?
anewall started almost 3 years ago when our family had just built their new home. our mom wanted a feature wallpaper in her powder room but couldn’t find anything aesthetically pleasing to her. the home is very french country style and she wanted a french country landscape wallpaper so we found an image available for use and decided to get a commercial printer and blow it up for her.
what inspires the pieces in your shop?
the pieces in our shop are inspired by our trips to europe and the napa valley. we are always inspired by the architecture of the buildings there and the textures and designs used to create each space. we are inspired by vintage and victorian “pretty things”. lately we have been venturing into some more contemporary options for our customers as well and are inspired by the patterns we see in everyday life!
what has been the best thing you’ve done for your company?
the best thing we’ve done for our company is to invest in relationships with other businesses, small and large! building connections with other businesses and bloggers in the online world is the best way to market your business and build relationships. it’s a community of people helping each other out.
what are you looking forward to most this next year?
this year we are most looking forward to the new connections we will make other business owners around the world and we are also really excited to continue to launch beautiful new designs!
what advice would you give to makers who are just getting started?
for makers who are just getting started we would tell them to just stick with it. don’t be discouraged in the beginning when you are building a business and everything feels like its happening in slow motion. if you believe in what you’re doing and selling, others will eventually believe too - it takes time!
anewall is kindly offering everglow handmade readers a 20% coupon to their online store with the code 'EVERGLOW'. code is valid until march 2nd, 2015.
do yourself a favor and follow anewall on instagram. it's so much fun seeing their pieces make homes gorgeous. thanks so much for your time, sydney! can't wait to see what else 2016 brings you.